Let’s Talk About Responsive Websites

Hey, you! How old is your website? A year or two, a few years, several? Is it responsive? Do you know what a responsive website is? It’s cool, most people don’t—it happens on the back end. But responsive design is becoming increasingly important for new websites, and you should probably make sure yours is. Responsive, that is.

What is responsive design?

Have you ever gone to a website on your phone just to find the text and images ridiculously tiny, so you have to keep pinching and scaling the screen to see what’s on the page? Or you go to read an article and have to keep scrolling to the side to see all the content? Does it make you want to throw your smartphone at the company putting you through such agony? Responsive design takes care of that nonsense. It’s is a way of creating a website so its layout changes fluidly as the screen size changes. Going from desktop to laptop to tablet to smartphone, for instance. (See the pretty picture below to get an idea of what we mean.)


Why should I care?

This is pretty important for a few reasons. We won’t throw specific statistics at you, because they’ll change again tomorrow. But it’s safe to say, well over half of adult Americans own a smartphone (or three), and well over half of all web traffic comes from said smartphones. If your website isn’t designed to be mobile-friendly (and if it’s a few years old, it probably isn’t), you risk losing those potential clients. Seriously…would you want to do business with someone whose site you can’t even read?

Not only does a responsive design make your website prettier and more user-friendly, it also keeps things consistent across devices and platforms. For a while, it was popular to have a regular website and a mobile-only site. Two separate websites. Two places to have to make updates. Two URLs where the content may or may not be the same. In fact, often a mobile-only site will have less information or fewer options than the normal site…which means a frustrating time of it for the user, if they were expecting a similar experience from device to device. Responsive website=one site, one URL, one place to add/subtract/make updates to content…more fun for user, less work for you.

Oh and then there’s Google. We could (and probably will) write a whole article on SEO. But the very bare bones of it is this: Google likes responsive sites. They’re more user-friendly, so they will appear higher in Google search results. Like it or hate it, Google rules us all.

How can we help?

If you hadn’t already sussed it out, we do responsive web design! We want to make your website pretty and user-friendly across all those devices. Mostly because we also use our phones to browse the web, and your responsive site is one less frustratingly tiny thing we have to strain our eyeballs over. And no need to fret—it’s not as painful (or expensive) as it may seem to get you nice and responsive. Sometimes all it takes is a few tweaks.

Do you need to upgrade? Call us! Email us! Message us on Facebook! Send us a postcard or a box of freshly baked cookies! We’ll be happy to give you a quote. (Especially if there are cookies involved.)


Sleeping Giant Creative believes that every person, every entity, and every endeavor holds a great deal of hidden potential. Sometimes all it takes is a creative kiss of life to awaken what’s been sleeping inside all along.

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